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ᴅᴀᴠɪᴅ ᴘᴇʀᴇʟʟ ✌ @david_perell
, 7 tweets, 3 min read Read on Twitter
Here it is!

Chapter 5 of my book on BRANDS in the internet age.

"LeBron James, NBA Twitter, and the Future of Basketball"

Themes:

- Naked Brands

- LeBron James

- Beats by Dre

- NBA Fashion

- The untold story of #NBATwitter

🏀 perell.com/blog/naked-bra… 🏀
On social media, people want to connect with PEOPLE — not COMPANIES.

Likewise, people want to connect with STARS — not TEAMS.

This article has 5 core themes:

1. "The Decision"

2. The NFL vs. The NBA

3. Marketing in the Internet Age

4. Shifts in Fandom

5. Modern Brands
"The Decision" will be remembered as a PIVOTAL moment.

LeBron transformed sports right before our eyes.

LeBron’s decision to LEAVE Cleveland set a whole host of dominos in motion, the weight of which changed the NBA forever.

Without knowing it, we were all witnesses.
As the NFL loses popularity, the NBA is THRIVING.

Like basketball itself, the NBA encourages each athlete to showcase their INDIVIDUALITY.

The NBA’s digital success is a result of the league’s FORESIGHT and its progressive ethos.
The MARKETING strategies of American sports leagues reveal their priorities:

🏈 The NFL markets the shield.

⚾️ The MLB markets the franchises.

🏀 The NBA markets the players.

STARS drive the NBA.

While the NFL fights the future, the NBA is embracing it.
Sports leagues have a CHOICE:

When it comes to game highlights, they can either build a dam or open the floodgates.

The NFL and MLB have doubled down on piracy and copyright restrictions.

With the NBA the FLOODGATES are open.

The NBA's marketing strategy is brilliant.
Basketball stars aren’t just athletes — they’re BRANDS.

This day in age is all about the INDIVIDUAL.

The NBA’s GOLDEN ERA began with The Decision and was nurtured by LeBron James.

perell.com/blog/naked-bra…
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More from @david_perell see all

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How to find new, undiscovered ideas… A thread!

If you remember one thing, remember this… The best ideas are ALWAYS at the edge.

perell.com/blog/where-the…
Here's how information travels on the internet:

1. Reddit, obscure forums, and private group chats
2. Medium posts and podcasts
3. Major newspapers, such as the New York Times

As ideas trickle from forums to mainstream media, informational edge disappears.
New York culture follows the L-TRAIN.

1. Creativity begins in Bushwick, where rents are cheap.

2. Ideas trickle to Williamsburg, which is corporate, but artistic.

3. Major institutions (like Google and the Whitney Museum) at the end of the L-Train pick up ideas and share them.
Read 12 tweets
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Just saw the Andy Warhol exhibit at the Whitney Museum in New York.

Warhol's work was a window into another era. An era defined by three things:

1. Mass media
2. Mass production
3. Mass consumption

Some reflections on the exhibit...
/ Warhol’s famous Campbell’s Soup painting reminded me of Henry Ford’s famous line: "You can have any color as long as it's black.”

In pursuit of mass production, we let go of personalization. Millions of Americans paid the same prices for the same products and the same stores.
/ Instead of making art for advertisements, Warhol made advertisements as art.

He studied our obsession of fame, questioned the rise of commercialism, and highlighted the uniformity of most areas of American life.
Read 14 tweets
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One of my top career strategies is taking ideas from YouTubers and bringing them to the intellectual sphere.

Influencers are years ahead of the rest of us. They live at the frontier.

Study influencers and you’ll see the future.
Examples:

- Power of collaboration
- Build relationships w/ daily content
- Casual language
- Brands that feel like friends
- Build trust w/ photos
- Shift from industries to audiences
- Content as a resume
- Be informative + entertaining
- Be short term catchy, long-term sticky
More examples:

- Convergence of people and brands
- Organic content as a marketing channel
- Celebrities that feel like friends
- Using audience data to launch products at scale

Key insight: On social media people want to follow PEOPLE - not companies.

perell.com/blog/naked-bra…
Read 3 tweets

Related threads

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@sophiejrigney @elizabethmoya @makesmilk @babyfriendly Anthropologist here - I have written about changing ideas about #time and about the regulation of infants quite a bit. These are #culturalideologies that came about in late 19th-early 20th century in response to social changes 1/n
@sophiejrigney @elizabethmoya @makesmilk @babyfriendly the rise of industrial #capitalism changed labor practices and emphasized efficiency and predictability. The #clock was particularly important in this regard.
@sophiejrigney @elizabethmoya @makesmilk @babyfriendly There was a fundamental reworking of #time from a very different understanding - agricultural labor has a very different rhythm (EP Thompson famously wrote about this) jstor.org/stable/649749?…
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People who say "sunlight is the best disinfectant" to insist certain speakers/writers/etc. *MUST* be invited onto TV confuse me. First off, that quote's like 90+ years old. Second, it had to do with public policy and corporate transparency, not "give fascists airtime"
And finally, if you're actually trying to disinfect something, use like... Lysol, not sun.
Here's the chapter of the book where that phrase first gets used.

"Publicity is justly commended as a remedy for social and industrial diseases. Sunlight is said to be the best of disinfectants; electric light the most efficient policeman."

louisville.edu/law/library/sp…
Read 3 tweets
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#Twitter: what is it good for? How do you get good at it? And what will we do when it's gone? Today in pulp I share a few insights I've gleaned from almost five years of running this account.

Its about to get all meta...
Most people's tweets are a stream of consciousness, and Twitter itself is a daily flow of 500 million of these across the surface of your phone. You are currently looking at the collective unconscious of the planet...
And like any examination of the unconscious you will see things on Twitter that fascinate you and things that disgust you. This is part of its attraction: the filters of discourse become permeable, allowing the unsayable to leak across.
Read 19 tweets
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At dinner, I learned more about corruption + racism built into society by our masters. A book we discussed (Zinn) was used as part of this "Left" resource's bibliography. I had to share. [A thread]

@BlackSocialists - thoughts on this resource?

historyisaweapon.com/indextrue.html
It very simply lays out the case that we are all being controlled. It covers hidden history of the United States including their (and, due to the systems created by our masters, our) racism. 

#racism #systemicracism #history
If you haven't been in school for a while (or are in a terrible school), some of the words might trip you up. Dictionary.com and Wikipedia.org are two good resources to help you.
Read 39 tweets
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1- Let’s talk about #porn, #sex and #Twitter
I don’t have a problem per se with porn (big fan of #Pornhub here) or any adult jobs as long as (I can’t stress this enough) is consented between two/more adults and nobody is forced and/or coerced into it against his or her will.
2-But #Twitter has a #porn problem.

(Don’t go harassing any of those accounts. There are thousands like them, and this is just for the purpose of making a point, not to single anybody out)

#TwitterPornProblem
3-Remember when we talked about #Tumblr ’s porn problem?

(Post 131 to 167)

The problem that I see here is not porn per se. Again, I have no problem with porn and/or the adult industry in its many forms and variations.
Read 33 tweets
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Interesting call to action from @markthompson1 and colleagues for #legogovernment Who doesn't want better public services with more resources going directly to serving those in need powered by a digital commons (the what)? What we really need though is more on the how! - #thread
1) I'm a big fan of @markthompson1 and his beligerent poking of government to be and do better in the #internet age. His thinking on #platform government #paas #gaap is right on the money. However, some things to consider as part of the debate...hopefully helpful...
2) I'm not sure comparisons between government and the big #tech #innovators of the past 10 years do the #legogovernment argument justice. There are too many differences for the comparison to be helpful. Think lack of democratic accountablity for starters (more now than ever!)...
Read 16 tweets

Trending hashtags

#Rodney #America #AlternativeInternet #SantaClaus #SocialJusticeWarriors #James #UnitedStates #Bombshell #Foreign #Buffet #ChildPorn #OpDeathEaters #POTUS #Entrepreneuriat #deranged #Rechtsgrundlage #Panto #Socialist #Turkish #Revolutionary #bigtech #Fundraising101 #horseshoe #examples #Twitter

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