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Nick Yates ✏️💰 @iamnickyates
, 9 tweets, 2 min read Read on Twitter
**Online Business Barbell Strategy**

This morning @schm7dt said the following:

I'd highly recommend starting with a business model that:

1) Doesn't take a lot of time to fail at
2) Doesn't take a lot of money to fail at

And here's why he's right...
There's a concept I read from Nassim Taleb which some of you are familiar with called, "The barbell strategy"

This is a term he uses for investing, making sure 90% of your capital is safe, then using 10% for "home runs" or big risk things...
In a way, Nate is describing this strategy with online business, it doesn't even have to be narrowed down to copywriting, it can be online biz in general...
In the beginning I look at the 90% as stuff that is proven and can make you money quickly:

>Freelance copywriting
>Dropshipping

But you've also got to think of the home runs, that other 10% of the barbell...
The other 10% could comprise of long term things such as blogs, personal brands, websites, etc.

These take time to build, possibly years

While you are making quick money with the other things, work on the long term strategy as well

Because...
The big money is made outside of dropshipping and freelance websites for copywriting

Once you have a high traffic website that ranks highly, you'll be creating more passive income, everyone's current buzz word
So, how does one do this? I would recommend taking the time to learn:

>SEO (I like @newchrislee course)
>Niche website building
>Facebook ads will be around for awhile (I like @RyanHolmerr course)

Start small and work your way up with education

So, what am I doing?...
I do a lot of freelance copywriting on the side:

>Ads
>Landing pages mainly
>Email sequences

But I am also learning from the courses I mentioned above (I wouldn't recommend something I hadn't personally taken)

That's my long game, a personal brand website...
If this helped you think long term and gave you some ideas... Scroll to the first tweet and hit the retweet button for me

I won't even hit you with the email list plug :)
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More from @iamnickyates see all

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***Why DMs are the KEY to Twitter***

Are you struggling to grow your Twitter following (like I was for months)?

Then you'll want to read this thread a few times before you click RT...

Here's why networking in the DMs is so important for ANYONE on social media
1. Today's primary currency is information

If you haven't realized this yet, the currency of the digital world is the exchanging of ideas, good or bad, it doesn't matter

Yes, we use monetary currency to do this, but it's more than that

More...
The key to success and networking online is generosity

But, I say this with a word of warning

Pick and choose your generosity carefully

Don't become a freebie whore, giving away all of your knowledge for free
Read 15 tweets
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***Client Research Questionnaire***

If you're the type of person who sits down and "just writes," then you REALLY need to read this thread first

Answer these questions BEFORE you write a word

But, this isn't just for copywriters...
This thread is also for the dig. marketer trying to do any kind of market research

These questions are useful for numerous areas of business

Here's your list of questions to swipe and answer yourself or send them to your clients and have them answer...
1. Material to write about

-Product research
-Proof elements
-Promotional literature
-Current/past control pieces
-Anything the client thinks can help you sell their product
Read 10 tweets
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🤯 How to construct a story that makes you money 🤯

When you're writing copy, you must break down the "this is a product pitch" defense mechanism humans have

Guess how you do that?

Storyselling

Read on to discover how I reverse engineered storytelling to create "storyselling"
I often tell you that copywriting is construction, not creativity

But, is there an exception?

If there is, it's the art of storyselling

Storyselling is the format I write my emails in:

*I tell a story
*I relate it to a lesson
*And that lesson relates to my product

Get it?
So, how do you write stories that sell?

The key principle to remember is this: The story helps create a VIVID picture in your reader's mind

If you stop reading right here, you'll have learned enough to improve your copy by remembering that one thing
Read 13 tweets

Related threads

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In the past, I have made costly mistakes in business & personal life which you can avoid by learning from me. The path to success is littered with storms, bumps, bends, twists, potholes, blockades called #failure .
Follow the thread and see why you need a #roadmap/#businessmodel
A #businessmodel must #clearly bridge your present with the future.
This applies to every sphere of life.
Imagine going to a place you have no idea about without a roadmap?
That is why having an #EntrepreneurInResidence is important.
As an #EntrepreneurInResidence I usually help drawing up a realistic #roadmap
that will clearly pronounce your intentions,
what will enable you to get to your envisioned destination,
and which indicators you should see to know you have reached that desired destination.
Read 11 tweets
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~ Quick Thread ~

Today, we’re getting back to the basics…

For beginners looking to make cash online, you need two things.

Nothing more.

Nothing less.

What are they?

Well…
No matter what online business model you want to start with. Be it…

→ Dropshipping
→ Freelance writing
→ Blogging
→ Social media marketing
→ Niche sites
You absolutely have to have two things covered to actually make money.

Without one of these two things, you’re not making cash.

Te lo juro.
Read 11 tweets
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~ Thread ~

My take on an unpopular business model at the moment:

--> Should you start a blog in 2018?

The definitive answer for any and all wondering whether blogging is worth your time these days…

Or nah.
First off…

Blogging isn’t dead these days.

It may not be a viable option for many.

But it sure as hell isn’t dead.

Many people, myself included, make a full-time income from blogging in one way, shape or form.
There is still money to be made creating a blog in 2018/19.

Te lo juro.
Read 22 tweets
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1/n: LENDING (business) IS NOT A FEATURE.

And yes, distribution of lending/credit products is a ‘feature’ in some platforms/products.

Lending (CREDIT) is a business with many complex moving parts.

#long #fintech #thread #lending
2/n: In fact “Lending (Credit) is older than money and FinTech.” (medium.com/@gaurav.sharma…)

There’re lot of tweets (within the FinTech community in India) about Whether 'lending is a feature' or not? So, let’s unpack that a bit..
3/n: True definition of Lender = Lending Money from own balance-sheet (i.e. skin in the game). The primary revenue here is Interest Income (Net Revenue from Funds), and margins computed basis NIM (Net Interest Margin) and COF (Cost of Funds).
Read 24 tweets
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At dinner, I learned more about corruption + racism built into society by our masters. A book we discussed (Zinn) was used as part of this "Left" resource's bibliography. I had to share. [A thread]

@BlackSocialists - thoughts on this resource?

historyisaweapon.com/indextrue.html
It very simply lays out the case that we are all being controlled. It covers hidden history of the United States including their (and, due to the systems created by our masters, our) racism. 

#racism #systemicracism #history
If you haven't been in school for a while (or are in a terrible school), some of the words might trip you up. Dictionary.com and Wikipedia.org are two good resources to help you.
Read 39 tweets
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Quick Thread…

~ 9 Tried and True Ways to Make Cold Hard Cash on the Internet ~

If you’re a noob, pay attention.

Below you’ll find business models people use to make real money online.

No hype. No bullshit.

Just calculated risk, action, and cold hard cash.

Te lo juro.
First and foremost…

I’m no guru.

Just a dude with 0 clients who makes a full-time income selling other people’s products on the Internet.

Nothing less. Nothing more.
Hell, while I wish I could help my old clients...

I simply don't have time these days:
Read 53 tweets

Trending hashtags

#Bartoleme #TrumpCrimeFamily #Malaysian #TheResistance #Frederick #uprising #students #Independent #DEFINING #colonized #FAIL #Revolutionary #successful #college #student #DarkMoney #fail #Tribunals #business101 #failure #Surrender #submission #genocide #Left #War

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