Thread by @8MichaelKing

If you're struggling to turn your FB ads profitable, here's 3 ways to increase your AOV:

1. Product Page Upsell
2. In-cart Upsell
3. Post-Purchase Sequence

A Thread on How To Implement Them:

The product page upsell is where I'll usually add more of the same product if its a re-usable. Or a higher priced, similar product if its a 1time purchase (think accessories)

The key is to really play up the urgency. Slash the price by 30% and state this is a one time only offer

I take it a step further and make a separate product for the upsell at 30% off, so if the customer checks your website later, they'll see it full priced (helps with trust imo)

I'd say 1/10 is standard for the upsell. But, if you make the offer relevant it can be closer to 1/5

The In-Cart Upsell app adds 1 product to your checkout page to add to their cart. I usually do a cheap product

"Add X for only $14.99? (normally $25)" will work perfectly. This will convert better than the upsell up, especially if the add-on will qualify them for free shipping

Post purchase sequences are RARELY used and that's a big mistake. Think of it this way. A customer trusts your brand enough to make a purchase from you. They are 20x more likely to buy from you again then a random person seeing your Facebook ad for the first time.

Maybe they didn't like your 2 upsells. No worries

Send out an email immediately. Thank them. Introduce your brand story. Tell them their order will be shipping soon. Then give them a 25-30% coupon.

Make the coupon unique, so it's believable. Something like "25Off-DmT"

Make sure you add an expiration date. I say the code expires in 72 hours.

Then 2 days later send them the last email that says the code is expiring in less than 24 hours. My first post-purchase does okay, but the second one converts like crazy. All this can be done in Mail Chimp

If you found this valuable, Retweet the first tweet in this thread and I'll make the next one on writing product descriptions that convert