Thread by @ronaldnzimora

How To Charge A Customer What You're Worth (Without Feeling Afraid)
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Many entrepreneurs especially those who run service businesses are always uncomfortable charging money for their services/products.

They squirm, they look downwards, their eyes...

dilate when they ask prospective clients for money.

Part of the reason is because they are afraid, afraid the prospect will laugh them off or shame them or say NO.

I understand. This used to be me too.

Here's the mind trick I learned to use to overcome this very successfully.

1. Have 100% absolute faith in your service/product.

You have got to believe your service/product will do what you have said it will do and even more.

This is Step #1. If you even for a second think it wont,you wont have the gumption to sell it effectively,unless you're a con

2. Understand that you're never going to sell to 100% of your prospects

Many of them will say No. Maybe because they don't believe you can deliver despite your best efforts at convincing them (in which case you need to get better at selling). Maybe they can't afford it (in...

which case... wait whey are you talking to people who can't afford your service? Drop them. Talk to those who can instead). Maybe they think they'll get it cheaper elsewhere (in which case, that's their problem)

Just understand you can't sell to 100% of them.

Sales is a game...

of numbers. Out of every 100 calls, you're going to get a LOT of NOs (for many different reasons) and a some YES-es), what you want is to get thorough the NOs as fast as possible, so you can get the YES-es.

A NO is acceptable and isn't be something to fear, worry or gripe about

3. Make sure you're talking to the right prospect.

If you're trying to sell a music player to a deaf man, you're wasting your time. Unfortunately thats what many folks do.

Don't pitch to people who cannot afford your price. Don't pitch to people who do not need or worse want...

your service/product. Don't pitch to people who won't buy your class of product, even if they want it.

This will solves 50% of your heartache.

So let's talk about the mind trick. You're in front of the right prospect and you're pitching, it's time to ask for money, you get...

tongue-tied.

Here's the mind trick to stop this happening. Mind you you need to practice this over and over, and then actually use it in sales situations over and over before it becomes a part of your subconscious.

Here it is:

Picture yourself: You're in your big sprawling...

office, sitting behind the mahogany desk, with the family portrait in a corner. Awards plaques you've won are sitting on the sideboard along the wall, alongside several pictures of you posing with famous celebrities.

You are this bigwig whom everybody wants to talk to.

Would you be worrying about how much you're charging someone if that was you? I bet not.

The idea is to build up confidence, so that when you ask for the money you won't show one lick of fear or hesitation or doubt that this isn't, hands down, absolutely the greatest decision...

this client is making for his or her family and future. Like that was you in that office with those things.

You have to visualize this every time until you develop that kind of confidence.

Now of course, it's easier said than done but it's doable. Just learn to suspend belief.