Central calculation behind claim that Vote Leave's overspend won referendum is based on 80m people seeing the ads
Electorate = 46.5m
Even putting aside other 🤔 assumptions, using 46.5m immediately falsifies claim
Top digging by @anthonybmasters
independent.co.uk/news/uk/politi…
![](https://pbs.twimg.com/media/DtsBbK9XcAAMJvn.jpg)
![](https://pbs.twimg.com/media/DtsBbK8W0AErNKM.jpg)
1/ 18% of voters deciding in final few days is normal. Often higher in general elex.
2/ Those voters who decided in final days when Leave was overspending broke 53/47 *to Remain*, i.e more Remainy during Leave overspend period than other times.