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John Burn-Murdoch @jburnmurdoch
, 3 tweets, 2 min read Read on Twitter
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Central calculation behind claim that Vote Leave's overspend won referendum is based on 80m people seeing the ads

Electorate = 46.5m

Even putting aside other 🤔 assumptions, using 46.5m immediately falsifies claim

Top digging by @anthonybmasters
independent.co.uk/news/uk/politi…
More reasons for caution:

1/ 18% of voters deciding in final few days is normal. Often higher in general elex.

2/ Those voters who decided in final days when Leave was overspending broke 53/47 *to Remain*, i.e more Remainy during Leave overspend period than other times.
3/ As @MichaelPBarnett writes, very few people who saw these ads would not already have seen ads for Leave in prior weeks. Stretches credulity to say 800,000 who saw a Leave ad on June 23 made their decision based solely on seeing that ad. marketingweek.com/2018/08/15/vot…
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