Thread by @fascinatorfun

I estimate that Vote Leave converted the voting intentions of over 800,000 voters in the final days of the campaign as a result of the overspend.”
independent.co.uk/news/uk/politi…

2/. Prof Howard’s report was also based on “separate research which found that 20-30 per cent of people decided how to vote within a week of polling day, with half of these doing so on election day itself. “

3/. ”If, as he has concluded, Vote Leave’s Facebook adverts reached tens of millions of people after they had should have stopped, they influenced huge numbers of voting decisions.”