I love backpacks, and spend a lot of money on them, because that's one of my *things*. But for most people who ask, I recommend they get a Jansport because it's the right value point of price and quality.
In *your* area of geekery, what's the Jansport?
Tea: Adagio Assam Harmony.
Historical England: Allison Weir and Phillipa Gregory
Parenting: _Smart but Scattered_ and _How to Talk so Kids Will Listen_