I'd add: "If you could wave the magic wand, what would you change and what outcome would you create?"
"Four flavors: too small, too boring, too high-end and too personally unfamiliar. Finally there’s new technology, the pockets of innovation that are hidden in growth rates or extrapolated technology curves, rather than current numbers."
Recently saw a 50 y.o. business triple revs in 5 years, took $4M of profit to 0, assumed $8M of debt. Why? "Growth is everything." Now, it's screwed.
A secret hidden in plain sight: Friction kills sales. Onramps to your product/service should be easy to find and navigate.