Thread by @AdsAlchemist

If you have a @Shopify store with multiple products and you do not run DPA ads you are leaving money on the table.

Here is a quick guide on how to set it up.

First, go into the Shopify Store app and download the Flexify: Facebook Product Feed App.

This is what it looks like ⬇️

Then copy and paste your feed URL over to Facebook.

Go to the Business Manager Menu and select Catalogs.

Create a new catalog, and add a new product data source.

When you add the product data source make sure you set it to update every 24 hours.

Next, you are going to want to select Event Data Sources which is right next to Product Data Sources.

Here you will connect your pixel to your catalog.

Now you are able to use this catalog in a DPA campaign.

When you are creating a DPA campaign, you create a new campaign and select Catalog Sales, which is right under Conversions.

Then you will select the catalog you want to use on the campaign level.

On the ad set level you will choose the product set, the default is all products.

To start I would just select the retargeting DPA campaign which is very effective.

It will show customers the products that they were looking at on your site.

If you are feeling up to it you can also try out Broad DPA's which are sometimes great for cold prospection.

Also, when you are using this for retargeting and are selling products with a limited amount of units make sure to include "in stock" as one of the filters in your product sets.

This will make it so that only products that have inventory will be shown in your DPA retargeting ads