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One of the biggest business fallacies often espoused by motivational speakers is to “do the business you love”

Listen pal. I won’t advise you to put too much emphasis on that. Rather, I will advise you do the business that will make you money.

#thread
When you start to make money, use the proceeds to pursue your dream business, career, charity or fantasy. If you’re lucky to be in a business that you love and is making you money, congratulations. However, do not dump a potentially profitable business because you don’t love it.
I am not a fan of the Big Brother show but I will love to own it because it’s a hugely successful show. I am not a basket ball fan but I will like to own an NBA franchise. I don’t like to hear the word valentine but I can build a business around it.
Business is not romantic as we think. Forget about the wonderful stories you heard about entrepreneurs breaking through. Nothing wonderful about starting a business and failing. There is nothing wonderful about not knowing how to pay the salaries of your staff.
Profit (or raise money) or you die.
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