When we got our news via TV and newspaper, news consumption was habit-driven. You'd read the same paper every morning or watch the same newscast every night.
In digital, though, our news consumption is less habit-driven — news sneaks into various moments of the day. And it reaches you as an individual story, not an edited package.
"If the news is that important, it will find me." It's a brilliant sentence, actually!
The woman who conducted that focus group, the one she told @brianstelter about 11 years ago, was named Jane Buckingham.
And she got indicted this morning in the big college admissions scandal.
"The news found her."
OR
"If the ACT score is that important, it'll find my son."
How should I have ended it?
(Marigold is THE color of the year)
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