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<rant>
This is a thread on naming products:
The value of a product name is underrated. Startups definitely don't think enough about this.
Sometimes it's helpful to define a new thing; other times it's good to keep to a standard.
(Not a subtweet, just my observations).
This is a thread on naming products:
The value of a product name is underrated. Startups definitely don't think enough about this.
Sometimes it's helpful to define a new thing; other times it's good to keep to a standard.
(Not a subtweet, just my observations).
Names have power; they also have consequences.
Bad names inhibit understanding; good names make it instantaneous.
So picking the wrong name is dangerous.
It involves lots of effort to change a name and resetting brand image, perception, and connotations is hard.
Bad names inhibit understanding; good names make it instantaneous.
So picking the wrong name is dangerous.
It involves lots of effort to change a name and resetting brand image, perception, and connotations is hard.
I used to wonder why entire firms were created for this.
Now I get it.
Naming is a skill.
While anyone can theoretically do it, few train enough to be great, just as anyone can write but few exert enough effort to be authors.
Now I get it.
Naming is a skill.
While anyone can theoretically do it, few train enough to be great, just as anyone can write but few exert enough effort to be authors.
Anyway, when you're trying to pick a name for your product, whatever amount of thought / effort you're going to give it, spend 1.5 to 2x that.
And please go test it with customers!
</rant>
And please go test it with customers!
</rant>
