These are called Customer Feedback Surveys.
I will explain the process and how it may effect your store below ⬇️
This score ranges from 0-5 and is only associated with the FB page you are running the ads with.
If your page's score is below a 2 there are two ways you can be penalized.
If you page score is below 1 then your FB page will be disabled and you will not be allowed to run ads.
Hope you guys enjoyed the thread.
Want more FB Ads info, go here == > goo.gl/eocZf6
Thanks,
AA