Thread by @AdsAlchemist

Did you know Facebook is getting rid of the single metric relevancy score on April 30th?

They will be replacing it with these 3 new metrics:

-Quality Ranking
-Engagement Rate Ranking
-Conversion Rate Ranking

In this thread I will explain each one and how they can help you ⬇️

1. Quality Ranking - Shows perceived quality of your ads compared to others targeting the same audiences.

This is useful in showing you how you stack against your competitors.

It will help you figure out whether or not you need to put out better ads.

2. Engagement Rate Ranking - Shows the engagement rate of your ads compared to others targeting the same audiences.

Will provide a nice baseline for you to figure out whether or not your content is engaging enough compared to your competitors.

3. Conversion Rate Ranking - Shows the ad conversion rate of your ads compared to others targeting the same audience with the same optimization goal.

This is probably the part I'm most looking forward to because I think it will be the most useful out of all of them.

Something to note, like the relevancy score these metrics do not effect how your ad performs in the ad auction.

These are metrics to be used in order to help you improve the performance of your ads and help you get more conversions.

Remember that just because you have a high ranking in one of these new metrics does not mean you'll have a profitable ROAS.

Which is why you should only use these metrics in order to improve poor performing ads.

Also, ads can have a profitable ROAS and a low ranking.

Here are a few scenarios and examples of how the metrics rank your ads, as well as suggestions for how to improve things.

Here is the full article from Facebook with the table in it:
business.facebook.com/business/help/…

I hope this thread helped you better understand the relevancy score changes.

If you want more content like this, go here ==> goo.gl/eocZf6

If you have any questions, comment below.

Thanks,

AA