I'LL TELL YOU WHY IN A HUGE THREAD!
*Marketing Book Report - "Eat Your Greens" by @wiemersnijders*
Once in a while, you read a book that forces you to question your existence.
How do we get back to building brands through marketing? How do we get off our addiction to sugary short-termism? The answer is; EAT YOUR GREENS! I'll briefly share one of my favorite moments from the book below,
According to research from Australia's @EhrenbergBass Institute for Marketing Science, of the thousands of variables that might affect buyer behavior, the two most important factors are 1) market penetration, and 2) average purchase frequency.
That must be the way to penetrate the market; get folks to buy in bulk, walk out with carts FULL of your stuff.
People don't trust a brand because a few people buy a bunch of their stuff - it's because a steady stream of people buy it once in a while.
I could tell you about Mark Ritson's chapter laying into marketing conferences, Tess Alps advice on marketing in a "post-truth" world, or Faris Yakov's inspirational side-by-side comparison of advertising and art.
We could both laugh until the tears came, at my witty retelling of Ryan Wallman's dress-down of the latest marketing fads and trends.
**Now listen to our interview with Wiemer and EAT YOUR GREENS -> thelawsomepodcast.com/podcast/ep-68-…
87% of Dove buyers only buy **1-6 bars** in the timeframe.
I'm not a mathmagician!