Thread by @csallen

We're hosting a live office hours call with copywriting expert Joanna Wiebe of @copyhackers. Tune in! 👇

indiehackers.com/post/officeHou…

@copyhackers Joanna giving indie hacker @rdutel advice on one of his landing pages for @remotiveio:

"Testimonials are social proof. They're great for PROOF, but not for selling. Put your arguments in the body of your page."

@copyhackers @rdutel @remotiveio 🔥 tip to @aphahn:

"Embed a one-question survey into your thank you pages. Ask this question phrased this exact way: 'What was going on in your life that brought you to do ____ today?'

"Listen to what they say, don't summarize it, and use it on your website and in your emails."

@copyhackers @rdutel @remotiveio @aphahn "Go to places where products like yours are being reviewed online… in Facebook groups… in complaint sessions on Hacker News… Listen to what they're saying, what pains are driving them, what their switching costs are."

@copyhackers @rdutel @remotiveio @aphahn Joanna to indie hacker @gedaly, who's working on a training program:

"No one's excited about learning. They're more excited about the *outcome* of learning… When you're writing, don't think about your training itself. Think about getting them to the outcome that they want."

@copyhackers @rdutel @remotiveio @aphahn @gedaly Something @copyhackers asks everyone: "How do users get to this page? What do they know?"

Tailor your landing pages 👌

Tough with just a homepage:

"We don't ever know what traffic is coming to a homepage. People are coming from all over the place with lots of different ideas."