Thread by @BlueOceanEcomm

Read a killer book this past week and felt the need to share what I took away from it.

So here's a thread...

10 Tips for Writing copy that sells like hell via Copywriter's Handbook by Robert W. Bly.

#1) Always put your reader first.

Put yourself in the reader's shoes and ask yourself, "Would I buy this product? Is the copy persuasive yet understandable?"

#2) Organize your selling points.

Your headline is what begins selling your product/service to the reader. The body paragraphs will expand on that idea.

#3) Break your writing into sections.

If your product/service has multiple selling points, organize them in separate, smaller sized sections to make it easier on the reader.

#4) Short sentences.

Short sentences are much easier to read than longer ones. Switch between longer and shorter length sentences to change up the copy and keep the reader engaged.

#5) Use simple words.

Small, simple words help you communicate with the reader much easier. Big words are annoying and distract you from the overall message of the copy.

#6) Avoid technical jargon.

Stay away from technical terms unless you are sure your audience will understand it or unless it precisely communicates your message. Otherwise, it's just confusing fluff that isn't needed.

#7) Be concise.

You want to keep your audience interested. Avoid redundancies, run-on sentences, wordy phrases, passive voice, and unnecessary run-ons.

#8) Be specific.

SPECIFIC. SPECIFIC. SPECIFIC.

#9) Go straight to the point.

Start selling with your FIRST line of copy. The finished product should be selling the reader from beginning to end.

#10) Write in a friendly, conversational style.

Write like you talk. People enjoy reading clear, simple copy that is easy to understand. Write using pronouns as well as colloquial expressions to draw in the reader.

A great read for anyone looking to improve their copywriting skills. If you'd like to purchase it, you can find it here on Amazon: amazon.com/Copywriters-Ha…