Thread by @realDepIorabIe

Political Handbook:

Almost every destructive rumor that makes its way to the public begins among family and friends.

Remind the public of what scoundrels your opponents are to smear these men at every opportunity with the crimes, sexual scandals, and..

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corruption they have brought on themselves.

Actually filing corruption charges isn’t necessary, just let them know you are willing to do so and let fear do its mischief.

Be sure to put on a good show, one filled with color and spectacle.

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You must always think about publicity, it is vital that you use all of your assets to spread the word about your campaign to the widest possible audience using your skills as a public speaker.

Preach a gospel of hope to the voters.

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Make your zealous supporters believe that you will always be there to help them and smother them in flattery.

But stick to vague generalities that will assure the common people that you have always been on their side.

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If you break a promise, the outcome is uncertain and the number of people affected is small.

But if you refuse to make a promise, the result is certain and produces immediate anger in a larger number of voters.

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Fill the house with supporters and pour promises into their heads so they’ll be enthusiastic enough about your message to proselytize on your behalf.

People are moved more by appearances than reality, they would prefer you give them a gracious lie than an outright refusal.
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