, 3 tweets, 1 min read Read on Twitter
Some on Jony Ive’s now former team don’t even think anything will feel immediately different. That’s how disconnected Ive became in recent years. Usually when a leader resigns, there’s a change.
That change actually happened on Memorial Day in 2015, when the stock market was closed, Apple said it “promoted” Ive to chief design officer. That was actually him officially becoming less involved than ever.
Jony Ive in early 2015 said he’s “deeply, deeply tired” and Laurene Powell Jobs publicly said he should have a reduced role. And then 3 months later, he was “promoted” and “more connected to Apple design than ever.” Never made sense, never was really true.
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