I knew he will invest in the midcap fund for sure so did he. Last week he called me again because his fund was down 18% from that point (the fund I was suggesting has not done anything great but its up 2%)
I am sure he will quit equities forever as soon as he recovers his capital. This behaviour is explained wonderfully with LIFT analogy by
Most people need advice while investing in equities. Please take advice. Please pay for it. We know far less about everything that we think we know.
#riskmanagement #returnexpectations #selfassessment #risktolerance
--Thank You--