, 4 tweets, 2 min read Read on Twitter
25iQ Term of the Day: "cohort."

"A group of individuals who share a common trait, such as birth year. In medicine, a cohort is a group that is part of a clinical trial or study and is observed over a period of time."

"A cohort is simply a fancy name for a group.” David Skok
In a customer lifetime value (CLV) analysis my friend @d_mccar says a cohort: "would be a group of customers who first adopted within the same window of time. Typically adoption should be when a customer places his/her first order."
"If you look at this curve, ‘percent monthly active’ versus ‘number of days from acquisition’, if you end up with a retention curve that is asymptotic to a line parallel to the X-axis, you have a viable business...." Alex Schultz google.com/amp/s/25iq.com…
Many SaaS/business terms come from medicine. uab.edu/medicine/obgyn…
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