Like every successful living species, to survive and get better, you have to evolve. & a company is not different. With the big tech eating into almost every industry it becomes paramount important that traditional businesses
1) Understand the root cause of the problem
2) Address it with an innovative and "not-so-boring"soln
Because solutions are to be used by humans and by nature we are infamous for very short attention spans and polarizing views.
So, when a solution is inherently innovative, it ushers in positive energy.
But this transformation cannot happen without another very powerful word that starts with "T" - TRUST.