Thread by @Wanjikuesther12

Social media marketing strategy is not as complicated as it seems. “Social media is about the people. Not about your business. Provide for the people and the people will provide for you.” Matt Goulart. These are the secrets of marketing online.
@Sendinblue

1. Connect with your followers on a personal level. Be human. The great thing about your social channels is that it gives the opportunity for viewers to see what you do on a day to day basis.
#DigitalMarketing #SmallBusiness #OnlineMarketing

2. Maintain your reputation. People love to rant and Twitter is often the first point of call for many customers with questions or complaints. Managing your reputation online is a critical part of any marketing strategy.

#OnlineMarketing #DigitalMarketing

Social media provides you with a fast and effective way to deal with comments and complaints swiftly. Social media allows you to turn negative sentiment into positive in a a very public way.
#OnlineMarketing #DigitalMarketing
.@marketingcloud

3. Demonstrate a strong customer service and problem resolution. It has a very powerful effect. The customer gets happy and less likely to post negative reviews and warn their friends not to use the company.
#OnlineMarketing #DigitalMarketing

Be a social media community manager for your small business, act quickly and always be helpful

4. Humanise your brand. An important tool to build your brand's identify and personality. You communicate this through your tone of voice, the language you use and the way you speak and also the images you post.

#OnlineMarketing #DigitalMarketing

Giving your business a human voice that people can relate to. Interaction and conversation are what makes us human.
#OnlineMarketing #DigitalMarketing

Reinforce credibility to first time customers. Customers want an easy way to authenticate a business that they are dealing with the first time. In a time of online fraud, a social following implies that you are a real business.
#OnlineMarketing

If a social page offers a poor experience whether it's a shoddy image, difficult navigation, unrelated content, poor copy the user will make a judgement on the overall company and its products and services.
#DigitalMarketing

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