Thread by @ChenemiAbraham

How to Use Features vs Benefits to Generate More Sales

#Thread

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Product descriptions will make or break whether or not a customer wants to buy from you.

It’s very common for businesses to write boring and generic descriptions without realizing their importance.

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This results in missing out on #sales

But, if you take your time to write powerful product descriptions, you can look forward to a better #Conversion rate

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What are #product features?
Product features are factual pieces of information about what you sell. Think sizing, color, fabric, or dimensions.

These are the details that make up a #product, and sure, they have to be stated.

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However, you will notice that most #businesses only mention the features.

95% of purchasing is #emotional.

There are many emotional and frankly irrational beliefs that going into buying #products some times

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What are #product benefits?

Product benefits are the emotions and experiences that a #customer will gain from using your product.

This is what customer are truly after.

Do you think they care about the cotton fabric and colour of a t-shirt?

Probably not.

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#customers would love to hear how that t-shirt will match with any outfit, boost their confidence, and not lose any color after being washed.

Those are the benefits

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Let's explain this with a generic product on #Amazon
This is a generic airpod....

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Features
This explain the features of the airpod...
Ask yourself, if you're the one buying, will these long write up talking about features entice you to buy?...
Probably No...

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Benefits
This gives a clear cut of "What Is In It For Your Customers" (power stuff I learned from @RealNaijaGuy )

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Use these to your advantage always

#sales is more psychological

#close