(thread)
What about interest rate?
Lower interest rates indeed benefit companies with longevity of growth and moat (ROIC) disproportionately.
But....
In DCFs WACC is not actually cost of capital but the opportunity cost of your next best idea. If interest rates go to zero you don’t start valuing companies at 2% WACC. Indexes in zero rate countries are not trading at infinity.
Isn’t PE a pathetic valuation parameter?
Usually yes. But you might also want to look at EV/Ebitda and most importantly EV/Sales. Low EV/Sales doesn’t imply undervaluation but a high figure, more often than not does.
But quality has always been so expensive...
Not it hasn’t. Lots of stocks trading in 60s and 70s were in there 20s a decade ago. Even in 90s they might have been trading at high PEs because of lower ROICs. But 10 sales was rare even then.
Runway >> 20 years...
Could be. But then where is the margin of safety.
Online advertising and organised retail could reduce the distribution and marketing advantages of incumbents. Niche brands never before had the ability to chip away market share as they do today.