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0/ Thread: After constantly being asked what really changes between raising Seed & Series A, I just published my 9 reasons why Series A is not "just a big Seed round" ♠️ medium.com/the-family-aaa…
1/ Series A is about the future… & the past

While previously your role was to promote your founding team & sell a vision for the future, now your pitch will be about the past, too: how well did you spend the $ you raised before? How good have you been at hiring? etc.
2/ Now you have a team to think about

While your Seed round probably involved you, your co-founders and 1 or 2 employees, you may now have between 8 & 50 team members. Good time management will be crucial, & it's never too early to start thinking about how to handle the process
3/ Series A Due Diligence is real

While the analysis & paperwork you go through at Seed is usually simple, closing a Series A can take many months from the day you start thinking about it. VCs will need serious (i.e. data-heavy) reasons to justify their investment to their LPs
4/ You'll see many things for the first time

Most founders have never done an A round before, & are not familiar with the terms used or the materials required by VCs. Even if un-natural, you'll have to get your head around things like building a data room & negotiating liq pref
5/ It's hard to know when you're really ready for Series A

Knowing when to start raising is hard, as Series A sits in between being a Seed startup raising on promise & being a Series B co raising with solid metrics. How you tell your story can be more crucial than your metrics
6/ At Series A, time is a serious matter

• You don't want to start raising too early - hard to get anyone interested
• You want to increase spending to show you're capable of investing in growth
• You don't want to "gamble" too much & raise too close to end of runway

You:
7/ Series A is a numbers game, and a tougher one than Seed

Like with your Seed round, at Series A you still need to speak to a large number of VCs. But you're starting with a much smaller pool of them. Finding 30+ VCs who may be interested in your sector & stage can be tricky
8/ Your VC at Series A is more crucial than at Seed

You need to choose your VC wisely, because Series A investors are very likely to take a board seat & work with you for the long term. Given the DD they did on you, they'll be considered by later investors as your reference VC
9/ You need to convince teams, not individuals

Differently from Seed, it's uncommon for a single person at a fund to make the call for a Series A all by themselves. If someone else in their team is against the deal, it won't happen. You'll have to juggle VC internal politics
10/ In case you've gone past your monthly reading limit on Medium, here's a link anyone can use :) medium.com/p/9-reasons-wh…
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