Head of marketing: what's our biggest brand equity asset?
Staff: well I guess Mustang, then Bronco, then F Series....
HoM: great, call the assembly line and tell 'em to glue Mustang logos on everything
"I'd like a prestigious high performance sports car"
OK
"But with room for 6"
check
"4 doors & a lift gate for groceries"
mm hmm
"make it 7 ft tall so I can see over traffic"
OK
"and super quiet inside"
sure
"with bluetooth so I can read my texts"
OK fuck this I quit