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A key motivation for Brexit, we're told, is a fab new Trade Agreement with Trump's America, despite Trump having already threatened, several times, to refuse to negotiate an FTA unless the UK complied with certain other unconnected US policies, on which the UK diverged.
A National Audit Office report in May 2019, warned:

"Negotiating trade deals is a new competence for government. The Department for International Trade will be relying on relatively inexperienced staff."
The White House published its key objectives in February 2019

'United States–United Kingdom negotiations, Summary of Specific Negotiating Objectives' (ustr.gov/sites/default/…)

It includes the following:

- Industrial Goods
"Secure comprehensive duty-free market access for U.S.
industrial goods and strengthen disciplines to address non-tariff barriers that constrain U.S. exports."

(Non-tariff barriers are of vital importance:

Regulations: Any rules which dictate how a product can be manufactured, handled, or advertised.

Rules of origin: Rules which
require proof of which country goods were produced in.

Quotas: Rules that limit the amount of a certain product that can be sold in a market.)

- Agricultural Goods
"Eliminate practices that unfairly decrease U.S. market access opportunities or distort agricultural markets to
the detriment of the United States, including Non-tariff barriers that discriminate against U.S. agricultural goods"

- Human, Animal and Plant Health
"Expeditiously remove unwarranted barriers
that block the export of US food… Obtain commitment that the UK will not foreclose export opportunities to the United States by requiring third countries to align with non-science-based restrictions."
- Food Safety
".... each Party can set for itself the level of protection it believes to be appropriate to protect food safety and plant and animal health in a manner consistent with its international obligations."
"Establish a mechanism to remove expeditiously unwarranted barriers that block the export of
U.S. food and agricultural products in order to obtain more open, equitable, and reciprocal
market access"
"Establish new and enforceable rules to eliminate unjustified trade restrictions or unjustified commercial requirements (including unjustified labeling) that affect new technologies."

"Include strong provisions on transparency and public consultation that require the UK to
publish drafts of regulations, allow stakeholders in other countries to provide comments on those drafts, and require authorities to address significant issues raised by stakeholders and explain how the final measure achieves the stated objectives."
- Rules of Origin
"Ensure that the rules of origin incentivise production in the territory of the parties, specifically in the United States."

Transparency, Publication, and Administrative Measures.
"Provide meaningful opportunities for public comment on measures before they are
adopted and finalized"

"Establish and maintain mechanisms for review and, if warranted, correction of final administrative actions."

- Trade in Services
"Rules that apply to all services sectors, including rules that prohibit - Requirements that cross-border services suppliers
establish a local presence."

- Investment
"Secure for U.S. investors in the UK important rights consistent with U.S. legal principles and practice, while ensuring that UK investors in the United States are not accorded greater substantive rights than domestic investors."
- Government Procurement
"Establish fair, transparent, predictable, and non-discriminatory rules to govern government procurement in the UK, including rules mirroring existing U.S. government procurement practices...."
- General Provisions
"Provide a mechanism to ensure transparency & take appropriate action if the UK negotiates an FTA with a non-market country."

(The USA/EU are pressing for China to be classified as a “non-market economy”, effectively ruling out a UK/China FTA)
"Discourage politically motivated actions to boycott, divest from, and sanction Israel"

"Seek the elimination of politically motivated nontariff barriers on Israeli goods, services, or other commerce imposed on Israel"
What's clear (and should have been obvious) is that on top of one set of existing 'rules', obligations, standards & monitoring systems (in order to trade with the the EU, over which we will no longer have influence) will be the addition of a multitude of others.
Note also, the US demanding input to UK made regulations, for setting their own food safety standards, and in effect, favourable US Investment rights.

Good luck to our "relatively inexperienced staff", with that lot!
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