Startimes has invested $200m in Nigeria. A transmission tower costs $1.8m, procurement of decoders etc. DTT..
With digital broadcast and proper management, picture and sound quality will be better and the station will attract digital contents and partners. Kenya TV runs on advert fees.
No TV station can beat NTA on advert
The socio economic impact of disseminating information to Nigerians in their native dialect..
How do we eradicate socio economic issues if we cannot reach the masses? Child marriage, health promotion, terrorism, banditry, population control, crime, policies..
How many people in the rural areas can explain the FG budget or policy on education?
How many times have you seen programs on private TV stations targeted at the rural communities?
Educational programs like tales by moonlight..
I don't have the full details of the cost analysis but I can say here from the little I have read that digital broadcast is capital intensive and requires a lot of money.
The Kenyan TV market revenue is expected to hit $400m by 2023 following the switch from analogue to digital broadcast.
Is NTA worth the money?