As a former book marketing and publicity professional, I have some thoughts. Thread below. #WritingCommunity
Firstly, and I've said this many times, but the #WritingCommunity is not your audience. HOWEVER, look to your fellow community members who have published successfully in your genre and see who's following them. Study their timelines to see how to get the same following. 2/
If you write #kidlit: mommy bloggers. Get your book into their hands. Most bloggers prefer physical copies, so be prepared for that. Try starting a parenting blog of your own, or a review blog of kids' content (books, movies, TV).
If you write #YA: most book reviewers. Again, they always prefer physical, so be prepared for that. On Instagram, search the #bookstagram hashtag for good prospects. Try to get a blog tour going before release. Create a unique hashtag.
Adult is harder to promote on Twitter because if the adults are on here, it's usually for something political or because they are themselves writers (I find). You're less likely to find readers here. Instead, look into creating Facebook ads (not too expensive, I've done some)...
...and again, #bookstagram. Get some Amazon ads going if you can, try to find adult book bloggers and arrange a blog tour, and definitely have your own professional website.
