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"Bike-sharing company Ofo is now a shopping app --The Alibaba-backed company is pivoting to ecommerce and offering rebates in lieu of returning deposit money." scmp.com/tech/big-tech/…
This is:
"Uber and Lyft take different roads in search of profit" reuters.com/article/us-ube…

Of these two objectives below, the more important priority for Uber and Lyft is:
When you are on a tight writing deadline and market prices are wobbling up and down reuters.com/article/us-glo… the best "go to" phrase to use is:
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