People are complaining about govt comms strategy. But we live in an age of atomised, personalised media, where trust in govt/elites/politicians is rock bottom. 1/2
There are millions of people who aren't switching on for the press conferences at 5pm every day, and won't simply doing what they're told by the PM or front pages (which they don't read). Just much harder to get messages through these days. 2/2
(This prompted by an emergency trip out of the house/cocoon, and seeing far, far more activity than I expected.)
