1/ The current crisis amplifies the value of proprietary product distribution. Having more control over the fate of a business by having your own distribution systems is always valuable, but it is especially true now. 25iq.com/2018/06/02/pro…
2/ “Many entrepreneurs who build great products simply don’t have a good distribution strategy. Even worse is when they insist that they don’t need one, or call no distribution strategy a ‘viral marketing strategy’." Marc Andreessen a16z.com/2014/07/21/a-d…
3/ “Organic users typically have a higher NPV, a higher conversion rate, a lower churn, and more satisfied than customers acquired through marketing spending.” Bill Gurley.
Inorganic customers are less valuable because unit economics are worse (e.g., spend less and churn more).
Inorganic customers are less valuable because unit economics are worse (e.g., spend less and churn more).
