Luna Park's midway amusements centered around three major new attractions, all simulated journeys, marketed as 'Over the Sea', 'On the Sea' and 'Under the Sea'.
Between 100 and 200 riders would board a replica of a Holland-class submarine by walking down a ramp and sit facing large portholes showing the ocean around them.
Arriving at the North Pole without having moved an inch, passengers were greeted by Eskimos and their dogs, and a family of polar bears could be seen in the distance.
Riders were encouraged to take chips of ice as temporary mementos on hot summer days before witnessing the aura borealis as they boarded the submarine for the voyage back home.