Today, @AP makes an important update to our Stylebook -- adding a new chapter on polls and surveys.
The headline: "poll results that seek to preview the outcome of an election must never be the lead, headline or single subject of any story.”
blog.ap.org/industry-insig…
The headline: "poll results that seek to preview the outcome of an election must never be the lead, headline or single subject of any story.”
blog.ap.org/industry-insig…
A good pre-election poll can provide solid insight into what voters are thinking.
In the heat of a campaign, that’s why they are so often intoxicating.
In the heat of a campaign, that’s why they are so often intoxicating.
But the 2016 election was a reminder that polls aren’t perfect. They’re unquestionably a piece of the story, but never the whole story.
The Stylebook update aims to serve as a steady reminder of that fact.
The Stylebook update aims to serve as a steady reminder of that fact.
In working on our Stylebook update, @AP consulted with @pewresearch and @NORCNews to ensure we captured the latest in polling and public research science.
To be sure, the new @APStylebook entry doesn't guide reporters to ignore pre-elections polls.
As we now note, “horse race polling can and should inform reporting on political campaigns.”
The best political coverage will continue to rely on public opinion research for insight.
As we now note, “horse race polling can and should inform reporting on political campaigns.”
The best political coverage will continue to rely on public opinion research for insight.
If you've got questions about our new @APStylebook chapter on polls and surveys, I'll be chatting about it today on the tweets with AP Polling Editor @EL_Swan at 230p EDT.
