1/ Humans are MASTERS of MEDIA
"How Media Made History"
👇 Thread 👇
"How Media Made History"
👇 Thread 👇
2/ Invention #1: Cuneiform + Hieroglyphics
Early writing forms were confusing + made reading and writing difficult.
Individual SYMBOLS stood for syllables + entire words.
Early writing was PICTOGRAPHIC — little abstraction + many symbols.
Mastery of literacy took decades.
Early writing forms were confusing + made reading and writing difficult.
Individual SYMBOLS stood for syllables + entire words.
Early writing was PICTOGRAPHIC — little abstraction + many symbols.
Mastery of literacy took decades.
3/ Invention #2: Writing
Speech is the universal way by which humans transmit experience.
But there’s a problem with speech. It’s EPHEMERAL.
The spoken word FADES instantly: before a word is fully pronounced it has already VANISHED forever.
Speech is the universal way by which humans transmit experience.
But there’s a problem with speech. It’s EPHEMERAL.
The spoken word FADES instantly: before a word is fully pronounced it has already VANISHED forever.
4/ Through writing, humans escaped the CHAINS OF MEMORY.
Recorded abstractions changed the very way that humans thought and behaved.
By making the spoken word PERMANENT, writing changed the human condition.
Recorded abstractions changed the very way that humans thought and behaved.
By making the spoken word PERMANENT, writing changed the human condition.
5/ Why was writing invented?
Writing did not begin with the desire to record history or produce literature.
It began as a way to measure grain, count livestock, and organize and control the labor of humans.
ACCOUNTING — not prose — led to writing.
Writing did not begin with the desire to record history or produce literature.
It began as a way to measure grain, count livestock, and organize and control the labor of humans.
ACCOUNTING — not prose — led to writing.
6/ Invention #3: Papyrus
Papyrus worked.
But it was expensive — too pricey for most people.
Literacy was rare. SCRIBES were extremely influential.
A single sheet of papyrus — the medium of daily correspondence in Egypt — cost the equivalent of $8 per PAGE in current terms.
Papyrus worked.
But it was expensive — too pricey for most people.
Literacy was rare. SCRIBES were extremely influential.
A single sheet of papyrus — the medium of daily correspondence in Egypt — cost the equivalent of $8 per PAGE in current terms.
7/ Invention #4: Phonetic Writing System
Phonetic writing evolved into Phoenician, Hebrew, Aramaic, and finally Greek.
People could pursue KNOWLEDGE + keep their thoughts to THEMSELVES.
“Writing exists only in a CIVILIZATION, and a civilization cannot exist without writing.”
Phonetic writing evolved into Phoenician, Hebrew, Aramaic, and finally Greek.
People could pursue KNOWLEDGE + keep their thoughts to THEMSELVES.
“Writing exists only in a CIVILIZATION, and a civilization cannot exist without writing.”
8/ Invention #5: Latin Alphabet
Simplified scripts democratized LEARNING — civilization would never be the same.
For the 1st time, written language, civilization’s primary method of CONTROL was widespread.
That DEMOCRACY developed in Greece was no coincidence.
Simplified scripts democratized LEARNING — civilization would never be the same.
For the 1st time, written language, civilization’s primary method of CONTROL was widespread.
That DEMOCRACY developed in Greece was no coincidence.
9/ Invention #6: Blank Spaces Between Words
Yep, you read that right 🤣🤣
The simple things that we take for granted can make a big difference.
Spaces improved the EASE of both reading + composition.
And the EFFICIENCY of copying + education.
Compare and contrast 👇
Yep, you read that right 🤣🤣
The simple things that we take for granted can make a big difference.
Spaces improved the EASE of both reading + composition.
And the EFFICIENCY of copying + education.
Compare and contrast 👇
10/ Invention #7: The Printing Press
It amplified the power of literacy and sparked the Gutenberg Revolution around 1450.
By making books + pamphlets cheaper, it changed literacy, religion, culture, and politics.
For the first time, ORDINARY people could spread their OPINIONS.
It amplified the power of literacy and sparked the Gutenberg Revolution around 1450.
By making books + pamphlets cheaper, it changed literacy, religion, culture, and politics.
For the first time, ORDINARY people could spread their OPINIONS.
11/ 3 technologies made reading + writing easier than ever:
1) Paper
2) Printing
3) Language
Ordinary people could read the Bible in their own language and INTERPRET it on their own — FREE from the Church.
The Reformation and Enlightenment wouldn’t have happened without them.
1) Paper
2) Printing
3) Language
Ordinary people could read the Bible in their own language and INTERPRET it on their own — FREE from the Church.
The Reformation and Enlightenment wouldn’t have happened without them.
12/ The printing press was mightier than the Church.
The ability to interpret the Bible was the ULTIMATE source of power in the medieval West.
But with the printing press, the church lost its stranglehold on LITERACY and POWER.
The monopoly on interpretation had ended.
The ability to interpret the Bible was the ULTIMATE source of power in the medieval West.
But with the printing press, the church lost its stranglehold on LITERACY and POWER.
The monopoly on interpretation had ended.
13/ What enabled the printing press?
5 separate strands:
1. Written script
2. Founding of Europe’s first great universities
3. Industrialized paper manufacturing
4. Steel punches and counterpunches to manufacture the type molds
5. Advances in mining technology + metallurgy
5 separate strands:
1. Written script
2. Founding of Europe’s first great universities
3. Industrialized paper manufacturing
4. Steel punches and counterpunches to manufacture the type molds
5. Advances in mining technology + metallurgy
14/ Invention #8: Telegraph
The Telegraph hinted at the fall of the TYRANNY of DISTANCE.
Information traversed the globe at rapid speed.
News, which once traveled by boat or by horse, could travel by WIRE.
The 1st transcontinental line was completed in 1861.
The Telegraph hinted at the fall of the TYRANNY of DISTANCE.
Information traversed the globe at rapid speed.
News, which once traveled by boat or by horse, could travel by WIRE.
The 1st transcontinental line was completed in 1861.
15/ Invention #9: Newspapers
What made newspapers possible in the 19th century?
1) Cheap wood-pulp paper
2) Steam driven high-speed presses
3) Burgeoning literacy
What made newspapers possible in the 19th century?
1) Cheap wood-pulp paper
2) Steam driven high-speed presses
3) Burgeoning literacy
16/ Average people couldn't compete with newspapers + their printing facilities.
As a result, the STATE could control the relatively small number of newspapers.
Censorship served KINGS and monarchies.
A few people controlled the flow of INFORMATION to the population at large.
As a result, the STATE could control the relatively small number of newspapers.
Censorship served KINGS and monarchies.
A few people controlled the flow of INFORMATION to the population at large.
17/ Invention #10: Radio
Radio was easy to dominate.
Transmitters were expensive, and radio was a one-way medium with no FEEDBACK.
Words spread INSTANTANEOUSLY.
"Wars are not fought for territory, but for words. . . . Man’s deadliest weapon is LANGUAGE.” — Arthur Koestler
Radio was easy to dominate.
Transmitters were expensive, and radio was a one-way medium with no FEEDBACK.
Words spread INSTANTANEOUSLY.
"Wars are not fought for territory, but for words. . . . Man’s deadliest weapon is LANGUAGE.” — Arthur Koestler
18/ Radio is an inherently PERSUASIVE medium.
VOICE convinces better than the PEN.
It rewards simplistic solutions to complex problems and weighted words to sound arguments.
Radio's EMOTIVE power contributed to the rise of TOTALITARIANISM in the early 20th century.
VOICE convinces better than the PEN.
It rewards simplistic solutions to complex problems and weighted words to sound arguments.
Radio's EMOTIVE power contributed to the rise of TOTALITARIANISM in the early 20th century.
19/ Example: The Soviet Union
What fueled its COLLAPSE?
1. Carbon paper
2. Shortwave radio
3. Inexpensive copying
Written material was smuggled through Russia, published abroad, and re-broadcast over FOREIGN radio.
Then it was re-transcribed and recopied by Russian listeners.
What fueled its COLLAPSE?
1. Carbon paper
2. Shortwave radio
3. Inexpensive copying
Written material was smuggled through Russia, published abroad, and re-broadcast over FOREIGN radio.
Then it was re-transcribed and recopied by Russian listeners.
20/ In the Soviet Union, attractive books were less believable than UGLY ones.
To conserve PRECIOUS paper, typists used tiny fonts, single spacing, and narrow margins.
Paradoxically, uneven print and grammatical mistakes INCREASED the appeal and legitimacy of Russian dissent.
To conserve PRECIOUS paper, typists used tiny fonts, single spacing, and narrow margins.
Paradoxically, uneven print and grammatical mistakes INCREASED the appeal and legitimacy of Russian dissent.
21/ Invention #11: Television
TV is a HIERARCHICAL medium — like radio.
It can reduce complex events into a single, instant, telling image.
TV's visual nature transformed politics.
APPEARANCE became a critical factor.
TV helped Kennedy beat Nixon.
TV is a HIERARCHICAL medium — like radio.
It can reduce complex events into a single, instant, telling image.
TV's visual nature transformed politics.
APPEARANCE became a critical factor.
TV helped Kennedy beat Nixon.
22/ Invention #12: Xerox
COPYING went from a laborious process to a pleasant one.
For the first time, ordinary people could copy THOUSANDS of pages of written material.
Shaped three major events:
1) Pentagon Papers
2) War in Vietnam
3) Richard Nixon's resignation
COPYING went from a laborious process to a pleasant one.
For the first time, ordinary people could copy THOUSANDS of pages of written material.
Shaped three major events:
1) Pentagon Papers
2) War in Vietnam
3) Richard Nixon's resignation
23/ The takeaway: The words “POLITICS” and “COMMUNICATION” are nearly synonymous.
Politics is communication applied in the service of power.
Only by understanding communications technologies, can you truly understand:
1) Politics
2) Culture
3) Human condition
✌️
Politics is communication applied in the service of power.
Only by understanding communications technologies, can you truly understand:
1) Politics
2) Culture
3) Human condition
✌️
This is really a summary of "Masters of the Word: How Media Shaped History" by William Bernstein.
Inspired by @NickSzabo4 too.
ALSO..... I post all my tweetstorms on my website
🌟 perell.com/tweetstorms/ma… 🌟
Inspired by @NickSzabo4 too.
ALSO..... I post all my tweetstorms on my website
🌟 perell.com/tweetstorms/ma… 🌟
