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Okay, this sets off another #branding related rant from me. Creating branding and identity systems is my bread and butter and I can understand why people would feel the need to make a #personalbrand in order to make themselves feel more marketable to customers and employers
but I think people who do this are making a mistake and concentrating on the wrong thing. I replies to this tweet in what basically sums up my philosophy towards personal branding. Do your work and your brand will build around you. If you spend too much time thinking about it
you won't actually get the work done that build real brand equity. For instance, look at really famous "personal brands" like #GaryVee or #grantcardone. They actually dont spent a lot of time talking about personal branding. They spend a lot of time talking about putting in the
work that will bring customers, clients, and money to your business. I feel you need to treat your personal brand in this way. if you dont have customers, or even potential customers, you dont have a #brand. You have some fancy corporate art that is basically useless to you.
Create some quick mockups using @Canva or a logo generator. When you have the business and the actual work is getting out there, then you can decide to rebrand. But at that stage you will be so busy that it will be an afterthought not the main goal.
Companies rebrand for a number of reasons, not all of them have to do with updating a brand for a more modern audience. Sometimes its simply a matter of bad PR or name recognition but not "brand" recognition. think of major companies like #Prudential or the new @warnerbros
identity system. These were rebranded to give the major releases and work that the company does more #brand cohesion. It ensures their subsidiaries and products can be identified with the #WB brand. If they had not gotten the body of work they already, then this rebrand would
be essentially meaningless. The rebrand brings disparate elements together under one roof. They have put the work in and now they want to showcase it under one overarching #identitysystem while keeping the individual elements recognizable.
If you are thinking about your personal brand in this sense, then you would have to have been completing multiple styles of work, say as a #graphicdesigner and #photographer but also you teach a class for Yoga instructors, and you want to showcase these elements under 1 identity,
then by all means, rebrand. But until you have a significant body of work, the exercise is a waste of time. Your #logo isn't that important. Your work will get you the name recognition. And once you have that name recognition, even if it is just a couple of repeat customers,
you can contact a graphic design shop to help craft something for you that will take those personal elements you worked so hard on, and bring them into a unique, professional identifier that tells people who you are, what you stand for, and finally what you do.
Because your brand is not just some #marketingcollateral. It is what you put out into the world and the feeling people get when they think of you. You want to conjure that feeling with a symbol or an image, a #logo, but until that feeling exists, dont waste time worrying about it
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