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, 7 tweets, 2 min read
Copywriting Tip: If you want to hold folks attention and keep them reading your copy, use "bucket brigade" phrases to break up your paragraphs.

Examples:

Anyway...
And...
Plus...
And that's not all...
And what's more...
And don't forget...

*** Continued in next tweet... ***
Bucket Brigade Phrases Continued:

And that's why...
And get a load of this...
However...
However, don't take my word for it...
However, that's not all...
However, there's more...
However, wait until you see...
But...
But first...
But here's the thing...

Continued...
Bucket Brigade Phrases Part 3:

But here's the rub...
But why?
But wait, there's more...
But that's not all...
Here's the thing...
Here's the deal...
Here's the story...
Here's how...
Here's why...
Here's what this is all about...
Here's what I mean...

And yes, there's more...
Bucket Brigade Phrases Part 4:

Here's what to do now...
How is that possible?
How can that be?
How do I know?
What's more...
What's this got to do with X...
What's more important...
Best part...
Not only that...
Then again...
You see...
You know...
Let me explain...

Continued*
Bucket Brigade Phrases Part 5:

Further...
For example...
For instance...
Best of all...
The truth is...
Listen...
Listen up...
Look...
Of course...
Let's face it...
Even better...
In fact...
More importantly...
Most importantly...

Let's wrap this up in the next tweet...
Bucket Brigade Phrases Part 6:

Make no mistake...
The fact is...
Remember...
Furthermore...
After all...
Again...

I could go on and on, but I've belabored the point enough already.

Save this list, and use these phrases frequently.
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More from @KJTurnbull see all

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Kenneth "Gonzo Ad-Man" Turnbull
@KJTurnbull
*** 50 Principles of Powerful Copywriting ***

1. Write with passion
2. Write your ad to one person
3. Appeal to your prospect's pre-existing beliefs
4. Don't try to educate the prospect into buying
5. Be entertaining

(Click here for more)
6. Don't be boring

7. Write intriguing headlines

8. Make the claim in your headline instantly believable

9. Or use a hard-to-believe claim in your headline... but immediately back it up with overwhelming proof
10. Tighten up your headline until you can't remove another word, without changing the meaning

11. Write from a place of abundance (It doesn't matter whether the prospect buys or not, either way, you're eating steak)

12. Don't use a complicated word when a simple word will do
Read 12 tweets
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Kenneth "Gonzo Ad-Man" Turnbull
@KJTurnbull
The closer what your selling is to magic, the more people will buy.

Example...

"Buy this book on how to lose weight by eating less and exercising more." = Very few sales

"Buy this pill which causes fat to quickly and effortlessly melt off of your body" = Lots of sales
Of course, you can't actually sell magic, because it doesn't exist, however...

The closer you can make your actual offer seem like magic (without bending the truth) the more sales you will make.
Let's make the weight loss book example from above magic, while keeping it within the realms of reality.

"Discover how thousands of people have already used these shortcut weight loss methods to lose up to 19lbs in less than 30 days - without regaining a single ounce."
Read 3 tweets

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Dan McLaughlin
@baseballcrank
Buttigieg now going in against mandatory Medicare vs Warren.
Now Buttigieg is head-shaking while Warren talks.
"Obliterate private plans" and "kicking 150 million people off" their plans - Buttigieg really hitting the vulnerability of this plan from the center. Warren falls back on Obama-style "my bill will do everything" generalities.
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Jeff The Conservatarian
@JeffOnTheRight
As I tweeted yesterday, I have gone on various social media groups to get honest feedback from black Democrats/Independents on why the message of the black conservative establishment is not resonating with them. They did not disappoint.

#MondayThoughts
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While I do not agree with all of these statements, intellectual honesty will acknowledge that there is much truth to most of them. Some of their perceptions are faulty, but I can also see why they come to their conclusions. The conservative mainstream won't tell you any of this.
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[Unidentified Caller]
@CaseyExplosion
The TERFs are probably going to try and burn Posie Parker and distance themselves from her, but keep in mind that all of the current crop of TERF groups have links to US evangelical groups, and I think we more or less have an answer to "who's funding them?"
Who funded those full page Metro ads? Who's bankrolling "Transgender Trend" and their printing of anti-LGBT literature aimed at schools?

It's not just Posie, there are a lot of very shady TERF groups that didn't exist a few years ago, but suddenly popped up with lavish funding?
Transphobia is a wedge issue, the right want to roll back LGBT rights across the board, and to do so they plan to "break up the alphabet soup" so they can "divide and conquer".

If you've not read this, this is essential:

splcenter.org/hatewatch/2017…
Read 6 tweets
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Charles Lister
@Charles_Lister
Preparations appear to be underway for a pro-#Assad offensive on #Idlib.

12hrs of on/off air & artillery strikes vs. southeastern & western #Idlib & northern #Hama - see marks on map (original by @ETANA_Syria + my additions).

+ multiple large pro-regime convoys moving north.
@ETANA_Syria #pt: If/when any major military campaign gets underway, expect the #Assad regime (+ #Russia & #Iran-backed militias) to focus on these 2 fronts:

1) West #Idlib (Jisr al-Shughour)
2) N. #Hama/#SE #Idlib (Latamineh, Khan Sheikhoun, Kafrazita)

-> a gradual push ‘inland’ & north.
@ETANA_Syria Very good by @theIRC’s @DMiliband:

- The West must “re-assert” itself & protect civilians in NW #Syria & as a backstop, safe-routes should be opened for civilians to flee into #Turkey.

- UNSC must demand full access to S #Syria; for aid, monitoring etc.

washingtonpost.com/opinions/the-w…
Read 83 tweets

Trending hashtags

#MoscowMitch #CryMoar #StandWithVic #Ankara #priorities #IStandWithVic #yikes #NoLiesDetectedTho #copywriting #Syria #Hatay #TeamBrainworms #LOLwut #BREAK #Hmeymim #Hezbollah #ThreadnoughtBingo #CryAboutIt #GetBloktFirstThough #PubliclyFundedElections #UK #HTS #Trump #China #taekookau
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