1. Build out a funnel that has 2 up sells and 2 down sells
2. Bring the customer through the journey shown in the picture
3. Profit!
I will explain in this thread:
Step 1. Say you sell a #sports water bottle for $19, why not also offer a gym bag or a diet/workout plan course for $27? (up sell #1) If the person says no, offer them a head sweat band for $9.95 (down sell #1)
100x$19=1900
20% take up sell #1: 20*27= $540
5% take down sell #1: 5*9.95=49.75
=$2489