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Quick thread on @HumanEvents and our business/content strategy, because we're trying to be transparent like this
This is a for-profit business
But our approach will be *very* different from traditional media outlets
This is a for-profit business
But our approach will be *very* different from traditional media outlets
Most media sites look to monetize through one of two means
1) advertising
2) paywalls
We will use advertising - and we will have SOME exclusive content - but there are huge problems with relying on these mechanisms
1) advertising
2) paywalls
We will use advertising - and we will have SOME exclusive content - but there are huge problems with relying on these mechanisms
Advertising is both low-value and unreliable
It's low-value because most media consumption happens on the major social media platforms
When's the last time you went to an outlet's home page, with the intent of reading their articles?
Drudge might be the only one left
It's low-value because most media consumption happens on the major social media platforms
When's the last time you went to an outlet's home page, with the intent of reading their articles?
Drudge might be the only one left
Instead, the way I consume media (and I assume the way most of you do as well) is that when something looks cool on Twitter, you read it - and then you click back into Twitter when you're done
Not a ton of ad revenue there!
Not a ton of ad revenue there!
Next paywalls
I HATE them, generally speaking
Human Events has a political position, and we intend to use the platform to influence public debate
Paywalls are COMPLETELY contrary to that strategy, generally speaking
Hiding your content means it doesn't go viral
I HATE them, generally speaking
Human Events has a political position, and we intend to use the platform to influence public debate
Paywalls are COMPLETELY contrary to that strategy, generally speaking
Hiding your content means it doesn't go viral
Also - if I'm supporting/subscribing to an outlet with a political stance
I WANT their content to go viral - because I want more people to be exposed to the material!
I don't want to make a straight purchase - money for content
I want to be a SUPPORTER
I WANT their content to go viral - because I want more people to be exposed to the material!
I don't want to make a straight purchase - money for content
I want to be a SUPPORTER
So that's what we're doing with the Founding Father membership program
We've created a discord, it's already active with almost 150 people in the channel
That's an opportunity to talk with us behind the scenes and help shape/discuss strategy
We've created a discord, it's already active with almost 150 people in the channel
That's an opportunity to talk with us behind the scenes and help shape/discuss strategy
And when we create exclusive content for members, it will be behind-the-scenes material, more *clubby* than anything
It won't be the material that we want going viral
The membership will be an *experiential* product, not a simple content-for-money exchange
It won't be the material that we want going viral
The membership will be an *experiential* product, not a simple content-for-money exchange
Anyway that's the idea
If you want to sign up, go to humanevents.com - you'll get a link to the discord, AND a signed copy of @RaheemKassam's newest book when it comes out
Hope you'll join the team :)
If you want to sign up, go to humanevents.com - you'll get a link to the discord, AND a signed copy of @RaheemKassam's newest book when it comes out
Hope you'll join the team :)
