Start with twitter/periscope
If your tweets/livestreams get traction, write an article
If that gets traction, you might be on to something
It took a solid 6 hours of writing/revising, plus a lot of research/reading beforehand
That's a big time investment!
Periscopes I can do with minimal preparation because it's an extemporaneous medium
I can A-B test material there, and when something really STICKS I can write an article on it, confident it will be worth the time to do so
Not smart