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How to write an effective email to people who receive a tons of emails (in 12 easy steps) ...
1. Make the subject line short, compelling & specific
2. Have a very short first paragraph that has an "ask" in it or "the point of the email." Busy people see a long email as an obstacle and often move on to the next, easier-to-process one
3. If your email requires a lot of supporting data / information make this information come after the asks and clearly delineate between the information I need to know and the supporting materials (I often use ******************)
4. If your email has stats or points you need seen (dates, RSVPs, key metrics) consider making most important ones bold or a different color
5. If you want an action taken DO NOT write to multiple people unless it's clear who is in charge of the action. Groups often defer assuming somebody else will action (free rider problem)
6. If you need multiple people to take actions send separate, individual emails addressed to each person separately. It takes more work - it yields better results. Also, beware of Gmail font problems (Google it)
7. Unless you have VERY high trust don't bcc people. If you need somebody else to know send the original email then forward the sent email to second person. The first time somebody responds to a bcc you'll be mortified
8. If you don't get a response don't be pissed off and don't react snarky. Politely hit reply to your first email and say something like, "Sorry to chase. We all get busy on email and just wanted to be sure you saw the following." It may take 3+ reminders. Persistence pays.
9. Some people are much better on text or DM than email. Learn who you can reach this way. Don't text without a strong relationship or permission. I often text & say "Sent you an email. It's time sensitive. Would love if you could look at it when you get a minute."
10. If you really care about sending a presentation send the deck, not a link. Here's why --> bothsidesofthetable.com/i-know-everybo…
11. Don't email what needs to be said on the phone. Don't phone what needs to be said in person. If it's critical - eyeball to eyeball matters.
12. Don't send nasty emails. We all do it from time-to-time. It's never worth it. If you feel the urge, here's an idea of what to do instead: bothsidesofthetable.com/don-t-commit-b…
