Thread by @yemi_uc

This is a continuation of my thread for how to find clients for your businesses.

See Part 1 here:

https://twitter.com/yemi_uc/status/1077205074148028416

You can find the owners of some of these businesses in your niche via social media, especially those with an Instagram.

A search query like this is helpful `$niche site:instamgram.com intext:$country_code` . E.g: `beauty site:instagram.com intext:+234`

I might be able to tell who is the owner of the business from their Instagram page or search other social media sites for the business name to find who the owner is. Many business owners put their business name in their Twitter and Linkedin bio.

The Pitch & Things to note

This is the harder part as it is nuanced. You need to craft your pitch to suit your niche and improve it over time.

Luckily, these business owners want to buy an online service and if you do not send them this kind of email they will convert.

Create each pitch afresh for each business:

You can have a template pitch, but make sure it is customized with information about that business. See this cold email from @RampTshirts . To the ordinary eye, it looks like it was specific for hotels.ng. But it is not

Show them something in-depth that their competitors are doing and how it is boosting their business.

You need to be able to tie a screenshot showing hard and believable numbers to it.

For instance: If you are selling SEO service and you want them to buy, you can show how their competitors' traffic is rising while theirs is stagnant or declining. They might not know this and they will appreciate the insight provided.

Always solicit feedback. Ask for something. Often, you can feed them a hook in the pitch then ask them to tell you if they want the line for free. See this email from Algolia

Make your first email is short and automate a response to them if they do not reply. You can use Hubspot. It has a free tier for this.

Make your subject line jarring.

If your headline reads like negative news about their business, they will open. E.g: I cannot find your website in Google, Your engagement on Instagram is dropping, Your blog sucks, et al.

If you have a website, publish lots of case studies and reviews of other businesses in that niche and share it with the business owner you are trying to pitch.

It will make you seem like an authority for digital services in that niche

Do not use buzzwords or ambiguous word. No one likes those kinds of emails.

Lastly, you can read this post by @matthewbarby. He is smart about these kind of things so I trust everything he writes - matthewbarby.com/the-perfect-pi…

Follow @dragilev s blog too - criminallyprolific.com/blog/

Closing the sale

After getting them to commit to asking you a question or getting on a call with you. Try and understand the needs you did not think about, their concerns, and their business economics. It will really give you a sense of how to price your service.

Skill is quite common, so you will often be competing on price. If you were not, you would not need this thread to land you a client. Do not also under price your service to the extent that you need to take on too many clients to pay the bills.

Lastly, you will most likely convert less than 10% of all the leads in your funnel. So it is important to pitch a lot of people. Pitch 100 people so that you can get 10 clients. That is how sales work.

Good luck.