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Q from today's @Baremetrics webinar re when & how to hire a #marketer for your #SaaS...
To the founder who can’t afford a senior marketer (to drive strategy) and is considering hiring an agency for strategy + hiring someone junior to implement, ’d say this:
Be very careful
To the founder who can’t afford a senior marketer (to drive strategy) and is considering hiring an agency for strategy + hiring someone junior to implement, ’d say this:
Be very careful
1. *Good* agencies, the kind that will put in the work to craft a strategy that will work for you and your customers, don’t come cheap. They may be a great option, but don’t think that you will save money going this route.
2. Don’t forget that in a SaaS biz model, marketing does not end at acquisition. Let me say that again... *ahem* marketing does not end at acquisition. Your marketer will likely be doing as much (if not more, in the beginning) to help customers evaluate and adopt your product,
as they will be attracting people to it. This is as it should be. They may also spend time building customer marketing campaigns for retention or expansion before they turn their focus to “getting more eye balls”.
3. If you hire a marketer purely to implement on someone else’s strategy (ie. yours or an agency’s) they will have a VERY hard time (rightfully so) feeling any sort of ownership or accountability for marketing and growth for your company.
@Baremetrics zomg the typos🤦♀️
