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At the same time, big corporations feeling they have to do something is significant. It's a signal of where the public has moved. Corps. don’t do this kind of thing without lots of market analysis so this must sell well. The public is clearly with us, as even Luntz polling shows.
It is a signal of where the economics are. Addressing climate is obviously a better business case than ignoring it, as repeated studies show. The last redoubt of climate denial is the false pretense that climate action will hurt the economy
These companies know well that the economy will do much better with climate action. #ClimateCosts
Indeed the warnings of the cost of failure to act are ever more numerous and dire. #ClimateCosts
theguardian.com/business/2018/…
theguardian.com/business/2018/…
So while skepticism of corporate motives is as justified here as ever, we can take these corporate baby steps as signals that the public is with us, and that the economics are with us, and that we must press forward full force. #ClimateCosts
