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Okay, so in the #designthinking class you learnt #empathy and now you're trying to apply it to a real situation. Stuck? Well there's your issue. It's about cultivating a #mindset, not just using tools. 1/
#Empathy is a noun and an abstract one at that. Empathizing is a verb: it's an action word. Action doesn't happen in the head. Which means you have to go out into the real world of real users and not just make things up in the conference room. Sticky notes won't help. 2/
#designthinking doesn't lend itself too well to the #sprint methodology. #collaboration is good but doing it as a sprint, or a part of one, gives it a process feel instead of a different way of looking at the problem itself. 3/
In 9.99 cases out of 10, the problem we're looking at is actually a symptom of having solved the wrong problem OR not having found the right problem in the first place. OR life having 'gone by while you were busy making other plans. 4/
Just in case you didn't notice, #designthinking is an oxymoron. It's design only to the extent that you use designerly approaches. And it's meant to take you out of *thinking* (your comfort zone) into immersing in the circumstances of potential users and their journeys. 5/
Design thinking is NOT a tool but a scaffolding. At best it's a framework comprising mindsets and methods with each step using tools, some of which are designed on the fly. 6/
If you're looking for faster as better ways to tweak your product or service, you're much better off using statistical tools. Design thinking is fuzzy and won't sit well with *head* people. Using data and logic won't get you anywhere close to innovation, only improvement. 7/
I stand by #designthinking but just can't get myself to accept the way it's being sold or used. Would rather see it die than let it continue to be mangled by unscrupulous consultants and tactical designers. 8/
We may have to let go of #designthinking or leave it for @kelleybros and @tceb62 to continue using, for the power in essence that businesses can employ to transform their work ethic towards designing sustainable, market-relevant products and services. Human centric isn't all. 9/
@kelleybros @tceb62 If they tell you #DesignThinking is about #empathy, ask for a refund. Who's going to look at viability? And feasibility today goes way being what they taught you at business school. From a business standpoint, there is such a thing as too much #empathy. 10/
@kelleybros @tceb62 Human-centredness is missing from product and service design because customers didn't have voice or choice. Experience and expertise have been given precedence, and have made companies believe they know best. But design thinking is NOT just human centred design, it's more. 11/
