Thread by @onwocheicollins

Today just dey sweet dey go...

Let me share a little trade secret with my ecom friends.

Stay tuned.

It's gonna be a thread you don wanna miss.

Alright, I promised to share something that will help you increase you earning from your ecom business if you have a website.

It has helped us gain sales that would have otherwise been lost and it will help you.

Ladies and gentlemen, the thread.

A little background.

One of my businesses is an ecommerce website that sells wristwatches.

We design a lot of websites in house in my IT consulting company and this website is not an exception.

It's hard enough to win customers each day for any business.

It's worse that when you have succeeded in getting them, something causes them to stop short of completing their order and making you more money.

There is something called Cart Abandonment and that's the problem I try to tackle with this thread.

When a customer gets to your website after seeing your ad, it confirms they are interested.

But 85% of those visitors never turn into sales. 😣😢

Why?

It's not your village people that are the cause of this. It's an industry problem.

From window shoppers to customers' attention torn among many things like wife calling hubby when he's about to click "Place Order".

Don't believe my last tweet, here is a chart from SalesCycle.

Okay, the highest abandonment rate is 80% if you are in finance industry selling online.

But you can see it's a real problem.

So how do you solve this?

There are a number of ways you can tackle this.

Offering deals that are too good to resist.

Using bonuses.

These solutions assume your visitor stays to read the entirety of your offer.

How about after reading your offer, they actually start filling out the order form but stop before they click "Submit"?

How do you get across to them?

Do you even know who they are? Can you reach across to them?

I'll give you a solution we use for our business.

Read on.

I find that for our customers, many abandoned forms come from questions the copy didn't answer.

Yes, we have a phone number on each offer but people are lazy.

Rather than call, they can abandon the entire thing.

Some actually want to call but they dilly dally, procrastinate and then that sweet sale ends up in the never-to-be-completed oblivion.

And there, the money you paid FB to bring in that customer is lost, forever!

Here's what to do if you have a WordPress website (is there any other thing people use these days?).

If you use any other platform, sorry I can't help you.

Or you can ask your specialist developer to add something similar for you.

Everything is possible.

We use this plugin called Recover Abandoned Cart.

It is a sweet little app that captures every detail you have in your order form that the customer fills out before they ja pa.

Let's say Roselyn started saw you hot product ad on FB or IG and decides she wants to buy it.

She clicks the link and the offer page opens.

She reads.

She goes ahead to click the Order Now button.

then she starts filling in her delivery address, phone number and...

Her phone rings. It's her boyfriend.

they had a lovers quarrel yesterday night.

Your offer, no matter how good it is, goes to the back seat (in fact, to the overflow section outside the hall).

She needs to hear what boo boo has to say and make up quickly because she misses him

already.

After the call, she's so elated or more depressed.

She jumps on her last dialed numbers to call her bestie to relate everything that just happened.

Your offer to sell the hot product just got repatriated.

Freaking illegal immigrant.

And you never see Roselyn again.

If you had the Recover Abandoned Cart installed on your ecom site, you can chill.

No problem.

In the evening after Roselyn's temper has cooled down, you go receive a notification on your phone that there was an abandoned cart.

You open and...

there is Roselyn's incomplete order.

WITH HER PHONE NUMBER!

Correct babe.

You pick up the phone and call her.

After the first ring, she picks and

"My name is Collins from...

We saw an incomplete order with you details on our system and we were wondering if you had any issues with the website.

I'll be happy to help you sort it out."

"O, I forgot to complete it.

Let me do that now."

Or

You push it further to remove all obstacles

"Or you can just send me you details and I'll do the rest for you."

Boom!

A sale that would have been 100% lost has just been recovered from the jaws of death.

Lucky you.

Aren't you glad you follow me?