Thread by @zic_toti

How Successful Is My Ad?

Want to know how to measure the success of your Ad?

This thread is for you alone

I usually see business owners run ads everytime without even knowing how well their previous ad did.

They just go ahead and pay for the next one.

And you know what?

Instagram & Facebook have made it so easy to launch ads.

All you gotta do is just hit the "promote post" button and that's it. You've sent them your money and your ad is on.

But you don't even know what the ad is doing for you.

So how do you measure the success of your ad?

All things being equal, how to know how good your ad did is to set a TARGET for your ad.

If you don't have a target you need to hit, how do you know if you need to tweak the copy or graphics to make it perform better.

Set a sales or signup margin.

A lot of business owners,

end up blaming their copywriter or graphic designer but the issue lies with them.

In a relay race, there's a mark that determines the positions.

If you don't get to that mark you'll never know if you would have to train harder or less.

So it is, in advertising!

And one more

thing, you need to also make sure you have a target market.

You can't be targeting everybody on Earth.

Find a target market, run the ad and if you notice a different market loves your product more,

You then retarget them in your next ad.

This is how you measure the success of your ad.

That's it for now. Have a great week!
And please share...

I would have gone deeper but it will make this thread longer.

Just DM if you need more clarity