The Situation:
Ordering food online on a Sunday in Kingston, Jamaica at 7:00 pm.

A Jamaican Digital Marketer's rant.

By Adrian Anansi.

Step 1.

Called all the people I knew that were less likely to cook on a Sunday:

Solutions offered:
1: Order from the restaurant, get a taxi pick it up.
2. Use Cut di Line.

1. No Cash
2. I'm a 21st Digital Marketer that still doesn't trust online food delivery in JA
Step 2.
Logs on to Cut di Line:

- Not user-friendly (and I'm a digital marketer that can break down any site functionalities)
- I don't know where is open or closed
- I just don't trust spend my $$$ here and I'm uncomfortable in the first 15 secs of browsing the site
Step 3.

Searches for other local online food delivery company.

Ordaz Express and Cut di line still come up.
Ordaz Express site still not user-friendly

Digital Marketer mind: Work with Cut di line cause they're coming up on the first page of google.
Step 4:

Frustratedly logs into #Twitter to rant about this poor user experience.

Scrolls down, the 2nd post i see is about @quickplateja.

Realized this was not a post but an #ad because I was searching for relevant information to their business on #Google.
my @quickplateja experience:

1. More user-friendly than previous options that came to mind
2. Shows open and closed #restaurants on Sundays
3. Displays delivery times for each day per restaurant
4. Was easy to pick each dish, calculate costs with tax and delivery.
my @quickplateja experience:

5. Easy to adjust/change cart options
6. Ability to add special instructions to order
7. A smooth and simple card processing
8. Easy sign-up process.
9. Re-confirmation of order details, location after order complete.
10. Able to see order history
my @quickplateja experience:

11. Able to call and confirm my order was received and all the information I put in was accurately received.
I just want to say to @quickplateja that your #digital #advertisingstrategy is working awesome as i was not just able to find the solution, but have a good #userexperience on your site which i would never have found without your #remarketing tag working through twitter.
You were able to capture my need through #ppc #ads in the middle of my #customerjourney to meet my #micromoment and provide me with your service, getting my business and turning me into a new customer. (plus sharing this moment online)
So in layman - BIG UP for great service @quickplateja and the people behind your #DigitalAdvertising doing a great job so far. A lot of Jamaican business could take a page out of your book to learn and apply this for us millennials who love the convenience of online payment.
Learnings for Cut di Line:

1. Improve user-experience on the website
2. Follow all the steps noted or contact a digital marketing specialist (like myself to work on building a strategy)
3. There's still a lot of tactics out there you can utilize to beat the competition.
Also, Ordered from @quickplateja 7:01 pm.

Estimated Delivery time: 1 hr and 10 minutes.

Actual Delivery time: 7:38 pm

Under promised and over delivered!
I end this #DigitalMarketer's rant satisfied, belly full and pleased to have turned what would have been a poor customer experience online in Jamaica into a good reference for a business that is getting it right @quickplateja.

#AnansiMedia #ContentMarketing #DigitalMarketing #JA
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