Thread by @zic_toti

Video Ads! Do they work?

Of course they do! In fact, their conversion rate is at the TOP.

But there's a way to make it work

And I will reveal just one secret of writing a good video ad (skit) copy or story in this thread...

So, here is it!!!

Many times, I see copywriters try to create story for an ad that targets the emotions but fail.

Why did they fail?

They failed because of one thing and the worst part is they don't even realize that, that is the main problem.

This problem is common with copywriter both in normal copies and video copies.

And what is it?

They always try to INVENT an EMOTION.

You see many copywriters try to create a scenario that would

never happen in the life of their target ...

Audience.

When you're writing a copy for a video ad,

try to link the scenario of the problem to the most common problem they face everyday!

If you're selling a car window protector,

show them a man who escaped robbery in Lagos dangerous traffic because he had his windows...

Protected.

Don't show them a video of a man walking towards his car when a little child throws a stone at him and it shatters his glass windows.

Of course, he knows this SCENARIO is very rare or never happens at all.

So, when you use the SCARE technique,

Don't try to INVENT an EMOTION.

Feed on the already existing emotions and make it seem harmful enough to move them to action.

NOTE: Make your ad DRAMATIC. People can't resist drama.

____

I'm feeling very sleepy. Had a long day!

Just share if you learned something new today

P.S: This thread is for writing a good ad skit copy/story.

If you're writing a video sales letters or creating picture slides, there's more to it than this.